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Supreme Cannabis Company Inc. (The) (FIRE - TSX)

Branding Becomes Key as CBD is Expected to Overtake the Cannabis Market

Branding Becomes Key as CBD is Expected to Overtake the Cannabis Market

POINT ROBERTS, Wash. and DELTA, British Columbia, Feb. 08, 2019 (GLOBE NEWSWIRE) -- Investorideas.com, a leading investor news resource covering hemp and cannabis stocks releases a snapshot reporting on the CBD market As it grows, branding becomes essential to companies hoping to stand out.

According to Brightfield Group analysts, the CBD market is expected to hit $22 billion by 2022, overtaking the cannabis market with $20 billion by 2020. This is good news for most companies in the sector, but it also adds to market saturation, which means brand awareness may be the only way to stay ahead of the pack.

Tilray, Inc. (

"We are extremely honored to have been recognized as Brand of the Year by the Canadian Cannabis Awards. The Team at 7ACRES works incredibly hard and are very proud of the products and the culture we have cultivated since day one," said John Fowler, President & Founder of Supreme Cannabis. "Since our founding, our organization has been dedicated to ensuring the highest quality product and innovation, developing an industry-leading team, and incredible corporate culture."

With so much focus on the US and Canada, we can sometimes forget that cannabis is a global industry, a fact Khiron Life Sciences Corp. (recently signed a binding letter of intent to establish a 50/50 joint venture to introduce a full line of cannabis-infused products to the Latin American market. Dixie will also manufacture and distribute Khiron's Kuida® brand of CBD-based cosmeceuticals in the United States, targeting the growing Hispanic population, estimated at almost 60 million.

By combining Dixie's market-ready portfolio of cannabis-infused products with Khiron's established footprint throughout Latin America, a 620 million person market, the companies aim to capture first-mover advantage and establish leadership in one of the world's fastest-growing cannabis markets. The agreement also creates a framework for the development of new products and brands tailored to Latin America, allowing Dixie and Khiron to take full advantage of opportunities resulting from cannabis legalization throughout the region.

Brand awareness will become essential for first market movers over the coming months as CBD continues to gain traction. By this time next year, companies like https://www.investorideas.com/News-Upload/

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